Humanio is a fitness brand that focuses on both physical and mental well-being. Humanio's mission is to build an ecosystem that provides fitness enthusiasts with the framework they need to live a healthy lifestyle. Among the ecosystem's components are a fitness centre, a smartphone app, and an apparel line.
The task was to build an identity for Humanio that expresses her brand story, the concept that fitness is vital for all humans, and a holistic identity for her ecosystem that unites them all.
Amplifying Humanio's core values and beliefs.
Humanio's brand design and tone of voice, inspired by humans' intrinsic need for motivation and community, communicated these underlying ideas to her audience, developing a mutual relationship based on inclusivity, fun, and a drive for a healthy physical and mental life.
A unified idea and belief.
'Fitness is a Mindset,' Humanio's manifesto embodies her principles and personifies her soul. It serves as a rallying call for Humanio's audience to rally behind. Humanio believes that we gain mental fitness before we achieve physical fitness.
A unifying visual language: Mensch, a representation of what it means to be human.
The Humanio logo inspired the brand's visual identity. To represent the brand's message, values, and ideals, the visual language was built using various elements from the logo, which was titled "Mensch" (which translates to human in the German language).
An ecosystem of wellness, recovery and commitment.
Humanio's ecosystem includes the necessary tools and accessories to allow exercise enthusiasts to live optimal fitness life. To Humanio, fitness is a way of life, and in order to live it fully, the entire system is required.
Don't skip the process.
Humanio is a firm believer in putting in the work. Showing up every day to achieve goals, go past boundaries, and avoid making excuses.
Credits
Script and Voice-Over Artist: Huwa Okoyomoh
Brand Identity Design, Motion and Video: Paul Obayagbona
