Vibrate Warsaw is a brand-new franchise based in Warsaw, Poland. Among the businesses that would operate under the Vibrate Warsaw banner would be a barbershop, a laundromat, and a club. Vibrate Warsaw is a celebration of black brilliance and Afrobeat culture. It is welcoming and appealing to people of all races. Vibrate Warsaw celebrates black excellence and the Afrobeat culture. It is inclusive and race-appealing.
The task was to create a brand identity for the Vibrate Warsaw brand. An identity that the brand could possess, and that could translate to the different sub-brands that the brand owns.
Vibrate Warsaw is vibrant, confident, modern, sophisticated, and a way of life. This is reflected in the brand's tone of voice, images, and communication strategies.
It's all about the vibe
It's all about the vibe with the Vibrate Warsaw brand. Vibrate Warsaw positions itself as a brand with whom people can relate the words "cool", "premium", and "class".
Defining Vibrate Warsaw - The Identity
Because Vibrate Warsaw is all about the Vibe, the identity was created with sound vibrations in mind. Sound vibrations and waves were examined and explored in order to give the brand a distinct feel that may allude to the brand name, thereby linking the company's name with its identity.
Credits
Brand Strategy, Visual Identity and Copywriting: Paul Obayagbona
Art Direction and Brand Guidelines: Peace Eduru
