As the digital front door to the brand, the Agora website plays a crucial role in shaping first impressions. It's not just a place to browse—it’s where prospective members learn about Agora’s values, explore its locations, and decide to become part of the community. The site is a key touchpoint for communicating the brand’s promise and driving meaningful engagement.

The Challenge

The challenge was to design an engaging, intuitive website that not only introduced visitors to the Agora brand but also guided them seamlessly toward becoming members. It needed to balance storytelling with conversion, educating users about Agora’s unique value, showcasing its global workspaces, and building trust through thoughtful design. Every element of the site had to serve a dual purpose: inspire curiosity and nudge action.

The Approach

To design the website, I began by identifying the core challenges and defining the most effective ways to solve them. My goal was to create an intuitive, visually compelling platform that made it effortless for users to explore workspace options and understand the value of joining Agora. Information hierarchy and flow were central—each section was thoughtfully planned to guide users naturally from curiosity to conversion.

The design was approached with interactions in mind, making the transition from static layouts to Webflow development seamless. Every page became a visual journey, presenting pricing, workspace locations, and member benefits cohesively and engagingly. From typography and colour to layout and navigation, every decision was intentional, contributing to a modern, accessible, and welcoming experience.

Through thoughtful design and systemisation, I translated Agora’s vision into a digital experience that is both beautiful and functional. Every element was crafted to reflect Agora’s dynamic presence, resulting in a website that builds trust, feels familiar, and communicates value with every scroll.