About
Four E Logistik is a startup delivery company established in Nigeria that aims to disrupt the country's delivery industry. The company was founded by Nigerian-German citizens with the goal of expanding beyond Nigeria's borders and becoming a global delivery powerhouse.
Task
The task was to build an identity for Four E Logistik that conveys her brand story and depicts a company that is trying to do things differently by capitalizing on the obstacles that now impede the delivery sector.
Solution
There's a new speedster in town!
I started by developing a clear brand concept: Fast Deliveries. An action-oriented strategy that positions Four E Logistik as the smart choice by fostering trust and resolving logistical challenges while ensuring on-time delivery.
This concept influenced all aspects of the brand, including the visual design and language. In a crowded market, a disruptive brand allows the company to stand out from the crowd. The new identity was designed on speed, with visual elements depicting many shapes that a rushing item can take.
Logistiks Made Easy
Four E Logistik seeks to eliminate the trouble of ordering and delivering by eliminating distrust and decreasing the hassles and stress associated with getting deliveries delivered on time.
The company was given a nonconforming identity to help it stand out among competitors and other industry players. From the logo to the identification system, it's a significant departure from the ordinary.
